Moxy is a new product line under the Bath & Body Works brand that includes various skincare products such as moisturizers, cleansers, toners, and masks. Moxy Skincare focuses on products that promote healthy and glowing skin, and it was designed to target younger customers. I was a senior designer on this project and helped develop overall look & feel, typography, color palette & patterns and icons. I supported Art Director in developing unique & fresh brand image and designed & prepared for release all marketing assets as well as created style guide for the brand that was used across all omni marketing channels. I collaborated closely with visual merchandisers to support Moxy in-store launch test that supported 15 different stores across the US.