Bath & body works spring 1 2023 marketing campaign

Bath & body Works Spring 1 2023 Campaign. Anastasia was a leading designer on seasonal campaign look & feel, typography and campaign logo design. She provided detailed photography direction through Photoshop mockups which inspired seasonal photography for all print and digital assets. Anastasia developed type design as well as color palette & gradients for all omni marketing assets that were used in store and in digital space.

Inspiration Board

Typography & Marketing Design

Store Window Design

Seasonal Photography Direction (Photoshop)

Actual Seasonal Photography

Spring 2022 Marketing in store

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Bath & Body Works Spring 2021